Marketing yourself for a long distance job search

Penelope Trunk of The Brazen Careerist has a recent post that shares 6 tips on how to conduct a long distance job search. All of her advice is smart, but in particular, I'd like to reiterate her first point that relates to how you position yourself on your resume and in your overall search.

Penelope recommends pitching yourself as a specialist or promoting your value to a niche market. This can be smart advice to many job seekers, but especially to those looking to relocate to a new city. Highlight what you bring to the table that employers can't get in local candidates. This should then become the basis of your branding statement or USP (Unique Selling Proposition) which should introduce the career summary that kicks off your resume.

If you're considering conducting a long-distance job search, read through Penelope's post for some valid points. Market your experience. Be realistic. Network locally. And do your research.

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